The most effective way to promote your blog

If you want to attract more visitors to your blog, you should know how to properly distribute your content on social media.

As a specialist in Facebook ads, I can give you some tips on the paid promotion of your blog on Facebook.

Here are the 5 steps to get more views on your blog posts on Facebook and drive more users to to read them on your website:

1. Make your link preview clickable.

You create an attractive image and a striking headline on the blog, which effects your efficiency on Facebook. Make sure your posts have an eye-catching visual and an inviting description.

2. Optimize your posting schedule for the maximum organic reach.

Check the insights of your Facebook Page and post, when most users are online.

3. Boost your posts for your loyal audience.

Remind of yourself to those, who've shown engagement in the past. Start with 1 day and prolong such promotion, if the results are good.

4. Create an ad campaign to reach the broader audience.

Step No. 3 lets you get additional reactions on your posts. When a user sees the post from you for the first time with lots of likes, such user is more likely to click on it.

5. Analyze results and bring changes to your promotion strategy.

Check the figures not only in your Facebook Ads Manager, but also in the Google Analytics reports. The extended metrics that you can monitor include the depth of the read, the number of articles read and the average time a user spends reading your article.