Some examples of hidden revenue generation are Google and Facebook.
The two most popular websites on planet earth have a similar
monetization strategy. They offer free apps and platforms for a broad
audience (billion people worldwide) while monetizing the data of the
same users.
In fact, when you do a search on Google or when you put a like on a Facebook
post, this is data those companies are gathering to get you profiled.
This data that gets collected anonymously gets sold to businesses in the
form of advertising.
Each time you click
through a link on Google that has the "ad" notation next to it. De facto
you're allowing Google to monetize on a keyword, while you're making a
business monetize on that keyword if you buy the service they provide.
A
similar logic applies to Facebook. The news feed is the place where
Facebook monetizes most of its ads. Both models both use a hidden
revenue generation model as those services work so well that most users
barely realize their data is getting sold for advertising.
Those I think are the most profitable business models nowadays.
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