How to promote your blog using Instagram

Instagram is a great tool to promote your blog! Keep in mind that growing a high quality audience that cares about what you have to say does not happen overnight, but if you work smart, you can reap the benefits pretty soon. It all comes down to 4 simple things:

1. Create great visual content that your audience will enjoy. People love imagery and that’s what Instagram is all about. This one seems obvious, but it’s often overlooked. The prettier your pictures, the better. There are many tools that help you create images, like Pablo or Canva.
2. Use hashtags. Do a research on the most used hashtags and, as a rule of thumb, use as many relevant hashtags as possible. Avoid using unrelated hashtags because you might just annoy the people following them.
3. Partner with influencers. Instagram is the platform for influencer marketing. Don’t miss out! Find influencers relevant to your blog and partner with them to increase your reach and amplify your message. An affordable and easy to use tool to find Instagram influencers is Heepsy.
4. Engage with people. Instagram is a social platform. Be social! Find conversations relevant to your blog and talk. Be especially mindful of the people that take the time to comment and engage with you on your posts. Answer to their questions and talk to them.