Updated Apr 5 · Upvoted by Cristine Chen, Founder at E-Commerce and Kannan Ganesan, works at Amazon.com
They have these things called Dash Buttons.
They’re frickin genius.
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These
are little modules that you stick around your house. You put the
laundry detergent button by the laundry machine, the toilet paper button
in the bathroom, etc.
If you see that you’re running low, you press the button.
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The
button connects to the WiFi, and is linked to your Amazon account. As
soon as you press it, it pays for, orders, and ships your product.
At the touch of a button.
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Oh shoot, I’m almost out of paper towels. Boop. Alright, new ones will be here in 2 days.
I need some Doritos for this weekend. I should get some. Boop. It’ll be here in a couple days.
Outta pop tarts. Boop. They’re on the way.
It’s so incredibly convenient. You don’t even have to leave the house.
You can order basically anything by pressing a button. Extremely convenient.
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Each dash button is free once you use it. As long as you use it, you can get as many as you want.
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This is a brilliant marketing strategy by Amazon, and it’s also really great for the consumer. You really don’t ever have to go to the grocery if you don’t want to.
You really knocked it out of the park with this one. Great job Amazon.
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