the greatest advertisements ever

It’s not even a picture.

Thanks for your order with CD Baby!

Your CD has been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow.

A team of 50 employees inspected your CD and polished it to make sure it was in the best possible condition before mailing.

Our world-renowned packing specialist lit a local artisan candle and a hush fell over the crowd as he put your CD into the finest gold-lined box that money can buy.

We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire town of Portland waved “Bon Voyage!” to your package, on its way to you, in our private CD Baby jet on this day.

We hope you had a wonderful time shopping at CD Baby. In commemoration, we have placed your picture on our wall as “Customer of the Year.”

We’re all exhausted but can’t wait for you to come back to CD Baby!

Thank you, thank you, thank you!

This message is sent whenever someone buys a CD at CD Baby.

Derek Sivers (CD Baby founders) took over an hour to write these few lines, yet they brought many, many customers.

It’s nothing fancy. Just some words.

Of course, none of this happen when a customer buys. However, playing with words like this creates a image for the brand.

Who wouldn’t want to receive a cool message after their purchase?