I would suggest these 7 simple points. It requires less than $100 in total. You invest only your time and efforts.
1. Give your customers something in extraYour service is not just “a delivery”. Focus on helping people. If you are providing added value to your customers and helping them out, it will inevitably provide cash to finance your growth.
2. Improve marketingThere are lot of cheap (or even free) solutions now on the market that can help you improve your marketing. For example, automated follow-ups, or chat bots, or email marketing tools can help a lot to build a loyal community around your business.
3. Build strategic partnerships“A company is only as small as it projects itself to be. By developing strategic relationships and outsourcing non-core competencies to industry partners, small companies can maximize efficiency and create value. Play off your partners’ expertise and offer services that are unique. Clients don’t need to know you are running your operations from a coffee shop as long as you deliver the goods.” - Elliot Fabri.
4. Leverage subcontractorsLeveraging subcontractors gives you the ability to scale quickly while reducing your fixed costs. They’ll cost you more in the short-term, but you can adjust resourcing levels very quickly to adapt to increasing customer demands.
5. Let customers pay in advanceGrowing a business with limited resources is the common problem for almost all startups and small businesses. Focus your efforts on getting your customers to pay early, often up front. It puts money in the bank and fuels the company for more growth.
6. Invest in Customer Service“If you can’t deal with customer service and sales inquiries personally as they come up, using support software, like Zendesk, is the next best and cheapest thing you can do. Good customer service is really a mindset, and it doesn’t cost much” - Jim Belosic.
7. Move LeanDon’t try to solve problems, that would be when you will be a big company. It will kill your business, because you will lose money and time on things that can even not happen. Focus on what pains you have right now, whether it is a critical hire or a missing feature that customers are demanding. Save money and optimize for today’s problems. Don’t worry about what problems the future might bring.
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