The must-know strategic planning tool

SWOT analysis – a true classic, gives a situational overview and a good starting point for a discussion on actions:

Business Model Canvas to break down a business model into its constituent parts and even simulate it:

Customer journey mapping, allows you to visualize how a customer interacts with a business across channels:

Impact maps – one of my favorites, breaks down high level goals into target groups and deliverables, ideal for planning, designing and developing software: