The best sales strategy?

What do we all want in sales? - MORE SALES! Lead generation comes from various sources and the omnipotent tool is their honor - email campaigns. Most of the time it is hard to find the right words and design your message in an attractive way for the customer, and all of this happening not only due to lack of creativity, but simply because people are so over nurtured by the pitches they receive, that there is no room for one more.

Key factors to consider if you want to sell via email

When it comes to composing an email, here is where we come across a stumbling block. Do you know where to start? What email sales strategy to choose? How to make up a subject instigating others to open your email?

You can search for the samples online, this is the place where everybody starts. Get a grasp of ideas for the subject and body of your email. Write down the points you’d like to mention in the core text that will not overload the reader but heat up the interest towards your product or service.

There are some strategies for sales email like: what to include or not in your subject line and how long it should be. Also consider the devices people use. They tend to open their emails on their cell, meaning that the subject line should be a bit shorter. Investigate what you are going to show: numbers, percentage, names, companies etc. You can check the list of best subject lines compiled by DigitalMarketer and hone your email selling techniques.

Concerning the body of your email, here, again, do not snow the readers under the piles of text. In order to catch your lead’s attention, you have to dwell on the benefits they can get from you. Do not concentrate on how great your company is with its product. Ask questions, talk about their experience (and you know about it after having researched about your target audience), offer possible solutions they might be looking for, hinting towards what you’ve got for them.

Tips for writing emails that get opened, read, and clicked

• Personalized emails Why not to read an email where you are referred by your first name? The sender knows me? And he is also aware of my interests? Or he went to my website/blog and mentioned its interface. Now I want to hit “Reply” :) This will make your email template for selling a product impeccable.
• Best time to send out the emails If you target the whole world, it’s a good idea to divide your email campaign into certain batches and send it out when the potential customer wakes up and checks the inbox. To do so, perform a little research and set the time for sending out according to the clients’ approximate time zones.Your email then will more likely succeed to be opened and hopefully read.
• Mobile screen compatibility Since we all live in our phones and have it synchronized with all devices possible, we tend to read the emails on the go once we get a notification. Therefore, make sure your newsletters or business offers are well readable and that you put the juicy and catchy information in the very first lines of your subject so the customer wants to tap on the screen to read the email.
• Keep it short Do not overload the message. It is not an essay and your audience is not a paid professor to read your masterpiece. Put yourself in their shoes, nobody has time to read a long message. Give the most needed info and trigger the client to follow the link to your website.
• Add something valuable for customer into your email's body Everyone desires to feel unique. When we hear our name or asked about our day (for example). We feel valuable as a human being. Thus, do not be afraid to flatter your audience a bit. Learn about your customer. What they like, what they have recently purchased, what was their experience using a certain product or service. Get as more feedback as possible while talking with clients. You will want to mention a tiny detail that will ignite their interest towards you and your offer.

Here is a list of some well-known tools to help you out:

1. NetHunt CRMNetHunt CRM, in addition to being a CRM system inside Gmail, uses many of its inbox presence to the sale emails advantage. This includes email tracking which shows how many times the message has been opened and on which device. This can be also used to track not only individual messages, but also the mass mail campaigns.
2. ContactMonkeyContactMonkey provides the information about the location, person opening the email in and the click-through rate. The add-on also gives you the analytics in the form of graphs.