The most unusual business models - KQ Den

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Friday, 9 February 2018

The most unusual business models






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Here are 5 unusual ones I have noted:
The Pyramid Model (Amazon, Microsoft, Dropbox)
Works by recruiting an army of resellers and affiliates who are often paid on a commission-only model

The Hypermarket Model (Amazon, Apple)
Effective by ‘brand bombing’ using sheer market power and scale to crush competition, often by selling below cost price
The Access-over-Ownership Model (Zipcar, Peerbuy, AirBnB)
This model provides temporary access to goods and services traditionally only available through purchase. Includes ‘Sharing Economy’ disruptors, which takes a commission from people monetising their assets (home, car, capital) by lending them to ‘borrowers’

The Experience Model (Tesla, Apple)
This model works by providing a superior experience, for which people are prepared to pay
The On-Demand Model (Uber, Operator, Taskrabbit)
A model that works by monetising time and selling instant-access at a premium. Includes taking a commission from people with money but no time who pay for goods and services delivered or fulfilled by people with time but no money

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