- Leverage ASO for cheaper user acquisition. The more organic installs you earn from App Store visibility, the less you'll have to pay in advertising to meet your growth goals.
- Optimize your onboarding flow for a better retention rate. Most users won't even return to the app after the first day, so it's crucial to hook new users right away.
- Send messages on each channel. Push notifications are one of the best channels for mobile apps; they've been shown to increase user retention by at least 20 percent, and up to 600 percent. But the best way to engage users is to reach out with in-app messages, emails, and persistent App Inbox messages in addition to push notifications.
- Track retention by defining a critical event that users must trigger. It's hard to say that a user is "active" or "retained" if they only open the app for a few seconds every week. A more practical metric is to track how many users have completed onboarding and triggered a key event, like playing a round of a game or making a purchase.
You can further divide these strategies into individual tactics. For example:
- Use relevant keywords in your app's description to improve App Store search rankings.
- A/B test different versions of your onboarding flow to determine the optimal number of screens for account registration.
- Send push notifications to users who fall dormant — and if they don't open the message, follow up in a week with an email.
- When evaluating a new user acquisition method, compare cohorts based on in-app purchases completed rather than simply time spent in-app.
This should be enough to get you started. Remember that strategies become valuable only when you act on them
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